Our Brands

Armstrong Sport are Wellington based importers and distributors of fine cycling equipment. We represent Pinarello, Mavic, LeMond Fitness, Genuine Innovations, CeramicSpeed, Tufo Tires, Osymetric and Scicon brands exclusively in New Zealand. We service our bicycle dealer network around New Zealand.


Pinarello frames have been ridden to victory in all manner of one-day ProTour races like Milan-San Remo, Paris-Nice, Ghent-Wevelgem, Tour of Lombardy, and the Olympic Games. Stage race pedigree is exceptional as well with countless stage victories and overall victory in the Giro d’Italia, Vuelta a España and Tour de France.

The list of pros who found greatness riding a Pinarello is epic: Cipollini, Indurain, Riis, Zabel, Ullrich, Petacchi, Valverde, Bartoli, Pereiro… But it’s not the Pinarello palmares that make it the most coveted frame brand on the planet. As Fausto Pinarello once wrote, “a great bicycle can be great without a great rider. A winning bicycle brings together the expert of the artisan, the latest in technological innovation, a passion for the sport, and a fanatical attention to perfection.”

Pinarello has earned a reputation for mastering new tubing technology before other builders even considered experimenting with it – first Dyna Lite and Excell steel, then SC61.10a and V107 aluminum, and in recent years AK61 magnesium and 60HM1K carbon fiber are some of the cutting edge raw materials used by Pinarello to manufacture bikes which will overwhelm their owners’ most optimistic expectations.

Few frames in the market can match the Dogma Carbon and Paris Carbon for their balance of beauty and ride quality. And these traits trickle down the line of Pinarello bikes, where the FPQuattro, FP3 and FP2 live up to the same standards at more affordable price points.

Pinarello delight with their ground breaking designs, hard-headed attention to detail in production, and stunning paint and finish work.


Mavic, a French manufacturer of bike systems and rider’s equipment came into being in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the famous yellow brand to progress – with a real passion for the sport of cycling.

Everything begins in the heart of the French Alps. In this ideal environment we ride as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading us to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Products are designed and sold from the Design Centre in Annecy.


LeMond Fitness was formed in 2002 by Greg LeMond. As the first American to win the Tour de France, Greg transformed the world of cycling. LeMond Fitness bikes reflect Greg’s same passion for cycling products that break out of the mold.

Greg has reinvented the indoor trainer product category – making LeMond Fitness the industry gold standard for high quality and exceptional performance in stationary cycles.